Photographer Jeff Vespa to Shoot Portraits of Festival Celebrities and Filmmakers

M•A•C Cosmetics and Cadillac Onboard as Key Sponsors

New York, NY, September 7, 2004 – WireImage, the largest entertainment photo wire service in the United States and a worldwide leader, today announced it will collaborate with HP to create the HP Portrait Studio presented by WireImage and Kontent Publishing at the 2004 Toronto International Film Festival. Filmmakers and participating talent will visit the studio during scheduled appointments to have exclusive photos taken by WireImage co-founder and photographer Jeff Vespa, who will head the company’s team of photographers and staff for the event.

Sponsored by HP, Kontent Publishing, M•A•C Cosmetics and Cadillac, the Portrait Studio is an exclusive destination for filmmakers and talent coming to Toronto to showcase their latest cinematic creations. CTV’s etalk Daily, Canada’s premiere entertainment show, has signed on as the Portrait Studio’s broadcast partner.

The HP Portrait Studio presented by WireImage and Kontent Publishing will operate Sept. 10-17, 2004 in the InterContinental Hotel’s Willard Room. Promising to be the hub of activity for the independent film community during the Festival, the space will be dramatically transformed into an exciting stylish studio and lounge. Celebrities will enjoy sipping cocktails, watching WireImage’s coverage of festival events in real-time, made possible by HP digital entertainment products, and taking away specialty gifts from the sponsors.

The Portrait Studio will also feature Kontent’s VIP concierge service, which includes a range of specialty services for celebrity guests and features Cadillac’s “Cars for Stars” program. M•A•C, the exclusive makeup provider for the Portrait Studio, will have two artists on-hand to touch up the talent with their new gilded shades of the M•A•C Rococo Fall collection. HP will also provide wireless Internet access for the Portrait Studio and the courtyard of the InterContinental Hotel. Large-scale color prints of Vespa’s celebrity portraits will be printed on an HP large-format printer and displayed in the Portrait Studio and in various areas around the hotel.

WireImage’s Portrait Studios at the Cannes, Sundance, Tribeca and Toronto Film Festivals have become one of the most popular attractions and a unique part of the independent film festival world. WireImage will service portraits, as well as photography from the Festivals’ star-studded premieres and events instantaneously to a wide range of domestic and international outlets with daily updates available at www.wireimage.com.

At the 2003 Toronto Film Festival, portraits shot in the Studio by Vespa included such names as Val Kilmer, Jack Black, Naomi Watts, Scarlett Johansson, Patricia Clarkson, Daryl Hannah, Robert Downey, Jr., William H. Macy, Dylan McDermott, Robert Altman, Omar Sharif, Chloe Sevigny, Marcia Gay Harden, Mark Ruffalo, Katie Holmes, Kate Bosworth, Paul Sorvino, Emily Deschanel, Maria Bello, Mary Steenburgen, Tilda Swinton, Parker Posey, Lili Taylor, Neve Campbell, Rita Moreno, Olympia Dukakis, Oliver Platt, Milla Jovovich, Peter Dinklage, Illeana Douglas, Josh Lucas, Marguerite Moreau and Bobby Cannavale, among many others.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended July 31, 2004, HP revenue totaled $78.4 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

About Kontent Publishing
Kontent Publishing is a privately held developer, incubator and publisher of consumer magazines (entertainment, celebrity, fashion and pop culture). Kontent publishes FQ Magazine, Canada’s International Magazine of Style, and Canada’s leading Entertainment Magazine, Inside Entertainment, www.insideemagazine.com.

About M•A•C Cosmetics
M•A•C Artist Relations actively liaises with the world’s film, television, music and theatrical industries. The M•A•C PRO Team, comprised of M•A•C’s stable of senior make up artists, is the voice, spirit, and living embodiment of M•A•C’s products and culture. In the world’s creative centers, members of the M•A•C PRO Team can be found on-set at photo shoots, backstage at the international fashion shows, behind the scenes at award nights, creating the onscreen looks for top celebrities or supplying techniques and tips to the world’s media. M•A•C Cosmetics and the M•A•C PRO Team have become a permanent fixture in the film community, providing their services at other International Film Festivals including Sundance, Cannes and Berlin. Since its inception, M•A•C has supported over 500 films and 250 television productions, including The Assassination of Richard Nixon, Bad Education, Childstar, Crash, Noel P.S. and Palindromes, which are showing at this year’s festival.

About WireImage
WireImage is a leading global digital photographic press agency and wire service. The company provides professionally licensed photography and assignment services to the world’s media on a real-time basis. Since its inception in 2001, New York based WireImage has achieved #1 market share, becoming the largest entertainment photo wire service in the United States, with satellite offices in Los Angeles, London, Tokyo and most recently Miami. WireImage’s leadership has commanded worldwide brand recognition among high-profile publicists, celebrities and print and electronic media outlets, who regard the agency as their preferred source for images. The company’s strong momentum in entertainment syndication has fueled its worldwide expansion into other photography categories such as high-end portraiture, sports, news, corporate, and stock photography. WireImage is part of the MediaVast group of companies. Other MediaVast, Inc. properties include FilmMagic, Contour Photos, WINCreps and WireImageSTOCK.

About etalk Daily
etalk Daily is CTV’s flagship entertainment vehicle and Canada’s choice for entertainment news. Covering all fronts of the entertainment world, etalk Daily delivers the latest dish on movies, music, television, fashion, trends, soaps, gossip and more. It’s a new brand of entertainment for Canadians, one that celebrates both homegrown talent and international stars. Since moving to prime-time in June 2003, etalk Daily has established a growing fan base that regularly surpasses stalwart competitor Entertainment Tonight. The 30-minute magazine airs weeknights at 7 p.m. ET and repeats in a late-night 12:30 a.m. ET time slot on CTV.